How candy crush saga's riccardo zacconi became
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iccardo Zacconi’s business nearly went bankrupt in 2003. The dot-com bubble had burst, Zacconi had put all of his money into start-up gaming company Midasplayer, and he và his co-founders had spent the year trying và failing khổng lồ find investment. It was just before Christmas & they needed khổng lồ find the money before the holidays, or they would have to shut the company down.
Zacconi had put around half a million dollars into the business, made from the sale of dating website uDate to Match.com & he had attempted to lớn reduce all personal costs to lớn zero by selling his possessions & staying with a friend.
He and his co-founders had put their money into Midasplayer at the start of 2003. “Then I put the rest of my money in August of 2003. Và we were basically both feet in the venture, in the boat. So, we had khổng lồ navigate. There was no option out,” Zacconi told nakydaco.com’s “The Brave Ones.”
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Your browser does not tư vấn HTML5 video.Then one investor gave Midasplayer a lifeline: Zacconi’s former boss khủng Mel Morris, the founder of uDate. But for Morris to make the cash available, his trustees had to lớn give permission and there was no sign of the paperwork coming through.
It got lớn Christmas Eve & Zacconi thought he would have lớn abandon the business.
“I had a flight booked in the evening khổng lồ fly back to Italy. Và the signed papers with the financing had still not arrived. So, we would’ve had to lớn sign to shut down the company that day,” Zacconi said.
“And I will never forget. I was physically on the floor, sitting on the floor with my co-founder. We were really destroyed. & suddenly, we heard that a fax was coming through. & in the middle of the fax, the fax machine broke down. So we bought a new fax machine. The contract was signed. And so, we could continue,” he added.
The business was saved, và eventually went on lớn become one of the world’s most successful gaming companies, with “Candy Crush Saga” making $258 million in the third quarter of 2019 alone according khổng lồ data from consultancy Sensor Tower. But its near-bankruptcy was the first of many struggles the company would have khổng lồ go through before making “Candy Crush Saga” work on a massive scale.
“Candy Crush Saga” was launched by King in November 2012, và by November 2017 it, plus “Candy Crush Soda Saga” & “Candy Crush Jelly Saga” had been downloaded 2.73 billion times.
King had revenues of $2.1 billion in the fiscal year which ended September 2015, and in November that same year Activision Blizzard announced it would acquire King for $5.9 billion, in an effort khổng lồ reach điện thoại gamers. Co-founder Zacconi owned 9.9% of King, meaning his stake was worth about $584 million.
That $5.9 billion price tag is higher than the sums paid for Marvel và Lucasfilm, which Disney bought for around $4 billion each.
King’s games, which also include “Bubble Witch Saga,” “Farm Heroes Saga” and “Pet Rescue Saga,” had 247 million monthly active users (MAU) as of the third quarter 2019, down from 262 million a year prior according to lớn Activision Blizzard’s latest results statement.
